Privacy Policy
At Waggy Tail Treats Co, we take your privacy seriously. This Privacy Policy explains what personal information we collect when you use our website or order from us, how we use it, and what rights you have under UK data protection law.
We've written this in plain English because we believe you should be able to understand what we do with your data without needing a lawyer to translate.
Who we are
Waggy Tail Treats Co Ltd is the "data controller" of any personal information you give us. That means we're responsible for deciding how your information is used and kept safe.
- Company name: Waggy Tail Treats Co Ltd
- Registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
- Email: info@waggytailtreatsco.com
If you have any questions about your data or this policy, please get in touch using the contact details above.
What information we collect
We collect different types of information depending on how you interact with us.
Information you give us directly
When you place an order, create an account, sign up to our newsletter, or contact us, you might give us:
- Your name
- Your email address
- Your delivery and billing address
- Your phone number (if you choose to share it)
- Your payment details (handled securely by our payment provider, Shopify Payments and Stripe, we don't see or store your card details)
- Information about your dog (breed, size, chewing habits, food preferences) if you choose to tell us, so we can recommend the right box
- Any messages or feedback you send us
Information we collect automatically
When you visit our website, we automatically collect some technical information through cookies and analytics tools:
- Your IP address
- Your browser type and version
- The device you're using
- Pages you visit on our site and how long you spend on them
- How you arrived at our site (for example, from Google or social media)
This helps us understand how people use our site so we can make it better.
Information from third parties
If you choose to log in or share content using a social media account, we may receive limited information from that platform. We only collect what's necessary and we'll always be clear about what's shared.
How we use your information
We use your personal information for the following reasons:
To process your order
- Take payment and confirm your purchase
- Dispatch your box to the right address
- Provide tracking and delivery updates
- Manage subscriptions and recurring orders
- Handle returns, refunds, and customer service queries
Legal basis: Performance of a contract with you.
To manage your account
If you create an account, we use your information to let you log in, view your order history, manage your subscription, and update your details.
Legal basis: Performance of a contract with you.
To improve our products and service
- Personalise box contents based on your dog's preferences (if you've shared them)
- Understand which products are popular and which aren't
- Improve our website and customer experience
- Investigate and resolve issues
Legal basis: Our legitimate interest in running and improving our business.
To send you marketing
If you've signed up to our newsletter, opted in at checkout, or are an existing customer, we may send you:
- News about new boxes and seasonal launches
- Special offers, discounts, and promotions
- Helpful content about dog treats, training, and wellbeing
You can unsubscribe at any time by clicking the link at the bottom of any marketing email, or by emailing info@waggytailtreatsco.com.
Legal basis: Your consent, or our legitimate interest in marketing similar products to existing customers (soft opt-in).
To meet legal obligations
We're required by law to keep certain records, for example:
- Tax and accounting records (typically 6 years)
- Food business records under our Trading Standards registration
- Records of consumer transactions
Legal basis: Compliance with legal obligations.
Who we share your information with
We never sell your personal information. We only share it with trusted partners who help us run our business, and only when necessary.
Service providers we use
- Shopify - our e-commerce platform, hosts the website and stores order data
- Shopify Payments / Stripe - process payments securely
- Royal Mail / our shipping carriers - to deliver your boxes
- Klaviyo / Mailchimp - to send our email newsletter
- Google Analytics - to understand website traffic
- Meta (Facebook / Instagram) - for advertising if you've opted into cookies
Each of these partners is required to handle your data securely and in line with UK GDPR.
Legal requirements
We may share your information if we're legally required to (for example, by a court order, by HMRC, or by Trading Standards). We'll only share what's strictly necessary.
Business changes
If our business is ever sold or restructured, your information may be transferred to the new owners. They would be required to honour this Privacy Policy.
International transfers
Some of our service providers (for example, Shopify and Google) are based outside the UK. When your data is transferred outside the UK, we make sure it's protected by appropriate safeguards, such as Standard Contractual Clauses approved by the UK government or adequacy decisions.
How long we keep your information
We only keep your information for as long as we need it.
- Order and customer data: kept for 6 years after your last order, to meet tax and accounting requirements
- Subscription data: kept for as long as you're an active subscriber, plus 6 years after cancellation
- Marketing data: kept until you unsubscribe, or 2 years after your last interaction with us
- Website analytics: typically kept for 14 months by Google Analytics
- Customer service emails: kept for 2 years for reference
After these periods, we securely delete or anonymise your data.
Your rights
Under UK GDPR, you have the following rights over your personal information:
Right of access
You can ask for a copy of all the personal information we hold about you. We'll provide this within one month, free of charge.
Right to correction
If any of the information we hold about you is wrong, you can ask us to fix it.
Right to erasure ("right to be forgotten")
You can ask us to delete your personal information, although we may need to keep some data for legal reasons (for example, tax records).
Right to restrict processing
You can ask us to limit how we use your information in certain circumstances.
Right to data portability
You can ask us to send your information to you, or to another service, in a structured digital format.
Right to object
You can object to us using your information for marketing or based on legitimate interests.
Right to withdraw consent
If we're relying on your consent (for example, for marketing emails), you can withdraw it at any time without affecting any processing we've already done.
To exercise any of these rights, email us at info@waggytailtreatsco.com. We'll respond within one month.
If you're not happy with how we've handled your data or your rights, you can complain to the Information Commissioner's Office (ICO):
- Website: ico.org.uk
- Phone: 0303 123 1113
We'd appreciate the chance to resolve any issues directly first, but you have the right to go straight to the ICO if you prefer.
Cookies
Our website uses cookies to make it work properly and to help us understand how visitors use it. Cookies are small text files stored on your device.
We use the following types of cookies:
Strictly necessary cookies
These are essential for the website to work, for example to remember what's in your shopping basket or keep you logged in. You can't opt out of these.
Analytics cookies
These help us understand how visitors use our site, for example which pages are most popular and where people drop off. We use Google Analytics for this. You can opt out by adjusting your browser settings or our cookie banner.
Marketing cookies
If you opt in, these help us show you relevant ads on platforms like Facebook and Instagram. You can opt out at any time via our cookie banner or your browser settings.
You can manage your cookie preferences at any time using the cookie banner that appears when you first visit our site, or by clearing your browser cookies.
Children's privacy
Our products are for dogs, but our website is intended for adults. We don't knowingly collect personal information from anyone under 18. If you think a child has given us their data, please get in touch and we'll delete it.
Security
We take reasonable steps to protect your information from loss, theft, misuse, and unauthorised access. We use industry-standard encryption (SSL) for our website and work with trusted partners who follow the same standards.
That said, no online service is 100% secure. If you create an account, please choose a strong password and keep it private.
Changes to this policy
We may update this Privacy Policy from time to time, for example to reflect changes in the law or how we operate. The most current version will always be on our website with the date it was last updated shown at the top.
If we make significant changes, we'll let you know by email or by posting a clear notice on our website.
Contact us
If you have any questions about this Privacy Policy, your data, or how we use it, please get in touch.
Email: info@waggytailtreatsco.com Hours: Monday to Friday, 9am to 5pm
You can also write to us at: Waggy Tail Treats Co Ltd, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ.
